Some of the causes of fake work as addressed in Chapter two are:

  • Cause #1: Failing to Understand Your Job—Your Real Job
  • Cause #2: Failing to Recognize the Finish Line
  • Cause #3: Failing to Focus and Prioritize
  • Cause #4: Failing to Understand the People Around You
  • Cause #5: Failing to Communicate about the Right Things
  • Cause #6: Failing to Understand the Importance of Your Team
  • Cause #7: Failing to Clarify and Drive Strategy from Top to Bottom
  • Cause #8: Failing to See the Execution Gap—Alignment, then Execution
  • Cause #9: Failing to Manage—No Matter Our Level
  • Cause #10: Failing to See that Culture Creates an Environment of Fake Work